My Tinfoil Hat Theory re: lululemon's Sweat Collective Updates & How the Influential Marketing Landscape has Changed - AthletiKaty

This week, @lululemon announced changes to their Sweat Collective program, here are my two cents on how/why this happened. (Note: I do not have any insider info, this is all my own personal train of thought.) Long story short the game has changed.

HeyLululemon's What We Love - 4/7/15 Upload - AthletiKaty

A Heartfelt Thank You + Hits & Misses: lululemon's 3/14/23 Upload - AthletiKaty

5 Faves & a Dud: An Upload for the Perfect Date - AthletiKaty

Fit Review: Lululemon Sit in Lotus Sweater - AthletiKaty

Finally! Lululemon Doubles its Return Window - AthletiKaty

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The Fitting Room: Current Lululemon Markdowns & More - AthletiKaty

WMTM Alert: 7/25/19 Edition - AthletiKaty

Sweat Collective Program

What the Floral?! - AthletiKaty

Lululemon's 20Y Anniversary Collection - AthletiKaty

Review: Lululemon Gear Up LS - AthletiKaty

Fit Review: lululemon Blissfeel Running Shoe (Video Series) - AthletiKaty