The maverick music artist manager-turned publisher of Rolling Stone, Variety and The Brag admits he knew little about media and “didn’t know what a media agency was” when he started his publishing business nine years ago trying to lure big brands like Lexus, Adidas and Jim Beam to the edgier end of culture. Luke Girgis is also outspoken on AI in publishing – journalists, he says, will earn “10x more” as AI moves further into content generation but only the good ones – “average journalists are going to lose their jobs, they probably should have anyway”, he says as his new music parent company, Vinyl, landed a $11m investment from billionaire WiseTech founder, Richard White, and eyes synergies from The Brag deal and expansion here and abroad.
INSEAD Knowledge
Roy Hennig on LinkedIn: Press December 19, 2023: LyricFind Acquires Rotor Videos — LyricFind
Digital attribution is a mess: Here's how an auto brand improved
Industry News For Los Angeles & Abroad.
The Brag Media Acquired By Vinyl Group In $10 Million Deal
Media
Kelly Bishop (Kel Page) on LinkedIn: Max Tani (@maxwelltani) on X
Not Your Grandfather's Symphony by Montecito Journal - Issuu
Kelly Bishop (Kel Page) on LinkedIn: Max Tani (@maxwelltani) on X
Mi3Australia on LinkedIn: Endeavour Group's MixIn eyes $400m in alcohol ad spend, Netflix…
OtherStock Auction Results