Multi-Brand Marketing: Results Greater Than the Sum of Its Parts

The benefits and approaches to multi-brand marketing are reasonably straightforward. Here’s an overview of what it is, advantages, risks, organizational structures, how it works for my organization, and how it could work for yours.

The whole is greater than the sum of its parts

Mergers and Acquisitions (M&A): Types, Structures, Valuations

What is Integrated Marketing? [Definition and case studies]

Game Theory

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Brand strategies: single or multi-brand?

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