Lingerie Brands Undergo a Major Makeover: Branding Lessons from Victoria's Secret

To understand the evolution of the lingerie industry it is worth looking at the major players, consumer sentiment towards lingerie and the emerging lingerie brands.

Victoria's Secret alum built multi-million dollar lingerie business by putting people before panties

The return of a divisive lingerie brand

The Transformation of Victoria's Secret, by Madame Vision

Victoria Beckham Regrets Getting Implants When She Was Younger

At Victoria's Secret: Supriya Lele, Jenny Fax, Bubu Ogisi, and Melissa Valdés Duque Are Shaking Things Up

Victoria's Secret Rebrand: Insights & Lessons From a Billion-Dollar Loss

Blog The Unique Group

Blog The Unique Group

How Victoria's Secret Is Trying to Rebrand - The New York Times

Once a byword for fun and glamour, the lingerie brand has recently been proving the adage: Go Woke, Go Broke. Now bosses have done a screeching U-turn and FIONA GOLFAR says: It's

Sorry, Victoria's Secret, your 'woke' rebrand failed because it was performative pants, Barbara Ellen

Sorry, Victoria's Secret, your 'woke' rebrand failed because it was performative pants, Barbara Ellen