M·A·CXIMAL SILKY MATTE VIVA GLAM LIPSTICK

Let’s keep glamming. Let’s keep GIVING! Put your money where your mouth is with four shades of M·A·Cximal Silky Matte Lipstick that <b>promote healthy futures and equal rights for all</b>. Intense brownish blue-red shade <b>VIVA GLAM I</b> is now <b>VIVA Heart</b>. Creamy subdued pinkish-beige mauve shade <b>VIVA GLAM II</b> is now <b>Viva Planet</b>. Muted brownish-plum shade <b>VIVA GLAM III</b> is now <b>Viva Empowered.</b> Deep neutral shade <b>Viva Equality</b> is totally new. Since 1994, M·A·C VIVA GLAM has <b>raised over $520,000,000 USD</b> globally to <b>support women and girls, the LGBTQIA+ community and people living with or affected by HIV/AIDS.</b> 30 years later, the <b>iconic Lipstick that gives back 100%</b> has been maxed out to give lips <b>MORE</b> with a <b>silky matte finish</b> and <b>good-for-lips formula</b> that <b>looks richer</b>, <b>feels better</b> and <b>lasts longer.</b>
A silky matte lipstick that gives back 100% to support healthy futures and equal rights for all.

M•A•Cximal Launch, House of Fraser, Glasgow, 27 March 2024

The iconic Lipstick that gives back 100% to support healthy futures and equal rights for all has been maxed out to give lips MORE with a new silky

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M·A·CXIMAL SILKY MATTE VIVA GLAM LIPSTICK

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