Lululemon Athletica uses science to reinvent the sports bra - Los Angeles Times

When it comes to sports bras, the longstanding idea was to keep breast movement to a minimum during exercise, but Lululemon is turning that notion on its head.
The sportswear brand engineered its newest sports bra utilizing advancements in neuroscience behavior psychology and physiology.

Lululemon Run Times Bra *High Support, B–E Cups - Rhino Grey - lulu fanatics

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Women's Sports Bras

Run Times Bra *High Support, B–G Cups, Women's Bras

lululemon Energy Longline Bra *Medium Support, B–D Cups, Women's Bras

How designing sports bras helped Lululemon launch women's shoes

Women's Sports Bras

Lululemon shoppers are obsessed with this 'compressive' sports bra — and it's only $39

Lululemon Athletica uses science to reinvent the sports bra - Los Angeles Times

Voted most likely to be worn multiple times a week. This all-sport bra is a favourite for comfort and versatility.

lululemon Energy Longline Bra *Medium Support, B–D Cups