Lively, A Digital-First Lingerie Startup, Aims To Reinvent Retail By Taking Its Pop-Up Shop Cross-Country

Grant says Lively gained early traction due to Instagram and influencer marketing strategies but owes a recent jump in sales to its experiential pop-up shops. In April, Lively raised $3M which will fund Grant’s goal to take Lively’s pop-up shops across the U.S.

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