DKNY Continues to Bank on Buzzy Models in Light of a Lack of Creative Director - The Fashion Law

DKNY is opting – yet again – to bank on an Instagram-friendly face for its latest ad campaign, likely aiming to boost sales despite lacking a creative director. The brand, which was sold off by LVMH Moët Hennessy Louis Vuitton almost exactly a year ago in light of years of lackluster growth, has lacked any big names at its helm since ousting Public School founders Dao-Yi Chow and Maxwell Osborne late last year.

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