Did You Know?  Owns Scores of Private Label and Exclusive

Did You Know? Owns Scores of Private Label and Exclusive

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Here’s what you need to know about the Private Label project and the army of exclusive brands that joined it.

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History Shows How Private Labels and Self-Preferencing Help Consumers

s private label brands are taking over market share

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What is the optimal share of private label brands vs national brands? 35–40% according to an analysis of two Dutch and two U.S. retail chains., by Arvid Stenback

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s private label brands are taking over market share