UPDATED: No, Kim Kardashian Does Not Own the Word “Kimono” - The Fashion Law

From the Supreme Court case centering on the name of celebrated streetwear brand fuct to Kim Kardashian’s big reveal of her controversially-named Kimono shapewear collection, trademark law has been in fashion/pop culture news with marked frequency this week – and with it, some notable misconceptions about what trademark protection actually entails.  

Kim Kardashian West changing shapewear brand's name after 'Kimono

Pekkadillo At vise let kim kardashian trademark kimono Sekretær

Kim Kardashian Has Been Served A Cease and Desist Over New

Kim Kardashian's 'Kimono' Shapewear Is Getting Mixed Reactions

Kim Kardashian Accused of Blackface on New Magazine Cover

Kim Kardashian West on Skims's Future—And Her Own - WSJ

The Inside Story of Kim Kardashian West's Billion-Dollar Shapewear

Kim Kardashian West's Kimono shapewear touches nerve in Japan

Kim KardashianのKimono問題はどうして炎上してるの？ - Phie Hardison

How Kim Kardashian Built Her Fashion & Beauty Empire