KeepUp - LCA - Greenwash, Or Deep Green?

How do we know that a KeepCup isn't making the waste issue worse? We have to take into account the carbon impact of its manufacture, packaging and shipping.
<p>Life Cycle Analysis, or LCA, is a means of assessing the environmental impact of a product over its entire life cycle, including raw material extraction, manufacture, transport, packaging, use and end of life.</p>

Companies are placing big bets on plastics recycling. Are the odds in their favor?

PDF) Fast Fashion & Greenwashing: The Worst Combination for Sustainability

Sustainability challenges throughout the electric vehicle battery value chain - ScienceDirect

LCA Guide to Sustainability and Fighting Greenwashing

sustainability – BOS

Sustainable Marketing vs. Greenwashing

Embodied carbon – how to cut through the greenwash - UK Construction Online

Material Compliance – as a stepping-stone towards Life Cycle Assessment (LCA)

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KeepUp - LCA - Greenwash, Or Deep Green?

How bad are Bananas? The Carbon Footprint of Everything, Swapnil Tawde posted on the topic

Overall Environmental Footprint - FasterCapital