Bikram Choudhury is the founder of Bikram Yoga, a series of 26 yoga postures practiced in a room that’s roughly 100 degrees. Bikram started practicing yoga in India when he was four years old, and there are now over 2000 Bikram Yoga centers across the globe, including in South Africa, China, England and the United […]
2012. Customers include Diapers.
Harvard case analysis-branding yoga(Nikunj G Katkoria)
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