Jesse Itzler Wrote the Greatest Hype Song in History, by Will Stern

In honor of the Knicks playing their 7th playoff game in 10 years this evening, I wanted to revisit one of my favorite Sports X Business crossover anecdotes ever. In 1992, a 22-year-old white rapper…

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Jesse Itzler Wrote the Greatest Hype Song in History

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Jesse Itzler - Wikipedia

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Jesse Itzler Wrote the Greatest Hype Song in History

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