Is Longines the World's Oldest Watch Brand? - Grail Watch

Longines has long claimed to be "the oldest trademark or logo still in use," and after researching the history of the Longines factory I became intrigued by this claim. Although it is certainly a long-running and successful company, was today's Longines really the oldest watch brand, let alone the world's oldest trademark? And what about all those others?

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Is Longines the World's Oldest Watch Brand? - Grail Watch

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