In the era of fast fashion, the life cycle of clothing is becoming shorter. People consume clothes as if they are disposable goods, driven by the supply of low-cost, trendy clothes offered by fashion giants such as Zara and H&M. However, the philosophy of COS goes against this fashion trend ― it believes fashion and longevity should go hand-in-hand, said Marie Honda, managing director of the company, a sister brand
Design and architecture has been a key influence for COS
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Design and architecture has been a key influence for COS