BIBA India Fashion Marketing Strategy - Indian Ethnic Brand

How did the campaign #ChangeIsBeautiful really disrupt the fashion industry ? What were the key insights behind the campaign & the marketing goals? What is

Biba Brand Study

Brand Story of BIBA – Redefining contemporary ethnic fashion – Scribble and Scrawl

Indian Women's Wear Market: Industry Analysis and Forecast 2030

BIBA by Rutvi Mistry on Prezi

BIBA - Ekta Dutta (Head - Marketing), Showcase

Ethnic Wear Market Size & Share Report, 2021-2028

Global Marketing Biba Document

Ethnic Wear Market Size, Share & Forecast Trend 2021-2027

Biba's Digital Marketing Strategies : A Detailed case study

Jagged With Jasravee : Cutting-Edge Marketing

BIBA's digital campaign #EqualWorldStartsWithYou crosses 2 million views in 3 days

BIBA - Ekta Dutta (Head - Marketing), Showcase