How is Sports Apparel Becoming Dominant Among the Generation Z?

“Fashion is the armor to survive the reality of everyday life” quoted by Bill Cunningham is one of the best quotes that rightly describe the current era’s dressing preferences. Over the years, the fashion industry has evolved to great extents, especially the sports apparel sector which is the most popular among celebrities and younger generations these days. Whether you’re jogging on pavements in the morning or testing your athletic skills at your college’s sports festival, it’s essential to wear clothes that make you feel comfortable and confident. And with professional athletes endorsing top-notch brands, wearing sports apparel is now considered a universal fashion statement and is very much trending in all parts of the world.

Sports has a Gen Z problem. The pandemic may accelerate it. - The

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