When Megan Grassell was a seventeen-year-old high schooler, she took her younger sister shopping to buy her first bra and found that everything was overly sexualized. She knew there needed to be age-appropriate bras for girls—so she started Yellowberry to disrupt the bra industry for pre-teens.
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A Mighty Girl - The sharp drop-off in girls' participation in
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Yellowberry Willow Bra Basics Collection - Perfect Training Bra for Tween and Teen Girls, First Cotton Bra
We now carry Yellowberry for girls and Tweens in the shop! – The
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American Eagle teams up with 19-year-old designer to launch a
Tween Lingerie Start-Up Yellowberry Wants to Change the Bra
Lynn Broos (@BroosLynn) / X
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Our favorite empowered girl gifts for fierce young females of all ages
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