The all-girl act, which formed last year, was recently signed by Levi’s and appointed Seoul Fashion Week ambassadors, while the band’s members have contracts with Chanel, Gucci, Louis Vuitton and Burberry.
How K-pop group NewJeans became an overnight fashion favorite, new
Louis Vuitton stages its first major show in South Korea
NewJeans is a new kind of K-pop juggernaut : Pop Culture Happy
Vincenzo Straziota on LinkedIn: How K-Pop Group NewJeans Became an
This Y2K pastime is becoming a big hit among South Korean youth
K-Pop Group NewJeans Is the New Face of Luxury – The Stillman Exchange
Vincenzo Straziota on LinkedIn: How K-Pop Group NewJeans Became an
New girl group NewJeans already seeing international success with
How K-pop group NewJeans became an overnight fashion favorite, new
Watch: NewJeans transform into Powerpuff Girls in 'New Jeans
K-pop fashion stars—from Blackpink to New Jeans
K-pop group New Jeans becomes a global ambassador for Levi's, new