The Drum's series looking into the weird and wonderful origins of some of the world’s best-known brands brings a deep dive into the colourful history of Hello Kitty, exploring how the button-eyed totemic character went on to become one of the most recognisable brands on the planet alongside McDonald’s and Coca-Cola.
Sanrio's Evolution of Hello Kitty Through Content Marketing - IMS
The Marketing Genius of Hello Kitty, by Michelle Richardson
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Total Licensing Autumn Fall 2023 by Total Licensing - Issuu
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Enduring Brands: A Case Study of Hello Kitty - Hortenzia
Enduring Brands: A Case Study of Hello Kitty - Hortenzia
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