Hanes Unveils The Great Softening Campaign

Hanes just launched its new "The Great Softening" campaign directed by Joseph Kahn to celebrate and promote its new Originals SuperSoft fabrics line.

The Wild West Gets a Whole Lot Softer With Hanes

Hanes Launches New Marketing Campaign for Champion Hoodies

Hanes travels back to 1901 and the 'invention of comfort' in fun

Ad Age on X: The Great Softening is Hanes' newest campaign

Extra! Extra! The comfort revolution is here! Read all about it

The Wild West Gets a Whole Lot Softer With Hanes

Underwear Brand Hanes Journeys Back to its 1901 Beginnings in Fun

Make Yourself Comfortable, 1901 — Long Form

Lil Baby Announces Arrival of the Fine Fragrance G.O.A.T. for AXE