H&M CEO: Some of our models were 'too skinny

H&M wants to make reality more mainstream. The company’s chief executive said the Swedish-based brand strives to showcase a variety of body shapes in its advertising, but he admits it's been difficult to follow through. “Some of the models we’ve had have been too skinny. That’s something we think a lot about and are working on,” Karl-Johan Persson said in an interview with Metro. “We w
H&M wants to make reality more mainstream. The company’s chief executive said the Swedish-based brand strives to showcase a variety of body shapes in its advertising, but he admits it's been difficult to follow through. “Some of the models we’ve had have been too skinny. That’s something we think a lot about and are working on,” Karl-Johan Persson said in an interview with Metro. “We w
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