Models dressed as lifeguards pictured as they open the new Gilly Hicks and Hollister flagship stores on Regent Street, London Stock Photo - Alamy

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Models dressed as lifeguards pictured as they open the new Gilly Hicks and Hollister flagship stores on Regent Street, London Stock Photo - Alamy

Models dressed as lifeguards pictured as they open the new Gilly Hicks and Hollister flagship stores on Regent Street, London Stock Photo - Alamy

Models dressed as lifeguards pictured as they open the new Gilly Hicks and Hollister flagship stores on Regent Street, London Stock Photo - Alamy

Models dressed as lifeguards pictured as they open the new Gilly Hicks and Hollister flagship stores on Regent Street, London Stock Photo - Alamy

Models dressed as lifeguards pictured as they open the new Gilly Hicks and Hollister flagship stores on Regent Street, London Stock Photo - Alamy

Models dressed as lifeguards pictured as they open the new Gilly Hicks and Hollister flagship stores on Regent Street, London Stock Photo - Alamy

Models dressed as lifeguards pictured as they open the new Gilly Hicks and Hollister flagship stores on Regent Street, London Stock Photo - Alamy

Models dressed as lifeguards pictured as they open the new Gilly Hicks and Hollister flagship stores on Regent Street, London Stock Photo - Alamy

Models dressed as lifeguards pictured as they open the new Gilly Hicks and Hollister flagship stores on Regent Street, London Stock Photo - Alamy