The supermarket's fashion brand drew praise for posting a photo of body empowering model Brunna Teixeira wearing an Entice purple embroidered lingerie set, which retails at £28, on Instagram.
Asda praised as mum-of-two with stretchmarks chosen to model its lingerie - Lincolnshire Live
George at Asda praised for using 'real woman' to model lingerie - Liverpool Echo
George at Asda praised for 'refreshing' Instagram underwear advert - Bedfordshire Live
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George at Asda praised for showing 'real women' with stretchmarks in lingerie - Newsy People
Asda's plus-size model in bra and underwear that 'doesn't fit
Asda showered with praise for using woman with stretchmarks to model lingerie - Gloucestershire Live
Marine Corps Service Beach Cliffside Paula Winterringer's Poin… Marine Corps Wedding, Military Wedding, Service Alphas
Find the Best Lingerie for Every Body
Asda flooded with praise for using models with curves and stretch marks - Wales Online
Asda praised for using 'beautiful unfiltered' mum with stretchmarks to model underwear - Liverpool Echo
Marine Corps Service Beach Cliffside Paula Winterringer's Poin… Marine Corps Wedding, Military Wedding, Service Alphas
George at Asda praised for showing 'real women' with stretchmarks in lingerie
I feel seen' - Asda praised for using woman with stretchmarks to model lingerie - Wales Online
Asda praised for choosing woman who has stretch marks to model its underwear - Leicestershire Live