Evolving the Olympic brand

Official home of the IOC. Find the latest news and featured stories, information about IOC members plus Olympic principles, values and legacy.

The Evolution of Olympic Torch - Design Swan

Olympic symbols - Wikipedia

Posture Interactive (@getposture) / X

GB's 2024 Olympic Branding - Milk & Tweed

Logo of the Day - QBN

Best Global Brands 2023 Report, PDF, Brand

The Evolution Of the Summer Olympics Logo Design From 1924 To 2016

IOC Unveils the Latest Evolution of its Brand Identity, Olympic Games Brand Identity

Logo of the Day - QBN

Winter Olympic Sports Logo - History And Its Evolution

PDF) Analyzing the Roles of Country Image, Nation Branding, and Public Diplomacy through the Evolution of the Modern Olympic Movement