Will Lands' End have a better experience inside of Kohl's than it

Kohl’s and Lands’ End announced earlier this week that a complete selection of Lands’ End’s merchandise will be sold on kohls.com and that Kohl’s will sell the outdoor clothing/products retailer’s goods in 150 stores. Will the decision work to the benefit of both companies?

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Land's End at Kohl's for fall

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Kohl's to start selling Lands' End online and in select stores

Kohl's will carry Lands' End apparel online and in 150 stores this