E.L.F. Beauty Will Acquire TikTok-Viral Brand Naturium for $355

On August 29, E.L.F. Beauty revealed its definitive agreement to acquire Naturium, a skin- and body-care brand known for its TikTok-viral body washes.

Monet McMichael, Patrick Ta Take Home 2023 Beauty Inc Awards

Naturium - Beauty Photos, Trends & News

E.L.F. Beauty Will Acquire TikTok-Viral Brand Naturium for $355

e.l.f. Makeup Trending on TikTok

greenscreen ELF acquires Naturium for $355 million dollars

Lifestyle, Travel & Technology Trends, Page 246

Lifestyle, Travel & Technology Trends, Page 246

E.L.F. Beauty Will Acquire TikTok-Viral Brand Naturium for $355

Beauty Product Reviews, Page 269