Case Study: How Dixcy Scott is Addressing the Transitional Indian Man

Following its acquisition by a private equity firm, the 40 year old innerwear brand has reinvented itself to be more relevant to its audiance

Which are some of the best and worst Indian Commercials? - Quora

Dixcy Scott's New Campaign is all about the Life-Changing Impact of Great Body Language

India Arti Sandhu

India Arti Sandhu

Brand Launches & Rebrands of 2022 (Part 1)

17SCN, PDF, William Shakespeare

Brand Launches & Rebrands of 2022 (Part 1)

Fairfield County Business Journal 070918 by Wag Magazine - Issuu

How Indian innerwear brand Dixcy is rewriting the tale of what lies underneath

Modenik Lifestyle Revamps Dixcy Scott to Capture New Age Consumer - Indian Retailer

Dixcy Scott's New Campaign is all about the Life-Changing Impact of Great Body Language