In logo design, negative space is the space that exists between shapes. It actually carries as much weight as the logo shapes without actually having any weight. In a one-color black logo, the graphic is typically depicted in black and the space around it would be left blank, leaving it white. This white space is the negative space and it gives the eye a rest and balances out the darker shapes, increasing the appeal of a design.
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3 positively clever ways to use negative space in logo design
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3 positively clever ways to use negative space in logo design
Negative Space Logo: Basic Principles, Types and Benefits
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3 positively clever ways to use negative space in logo design
Simple modern negative space logo design of human and shark for
Gath Design (@gathdesign) / X