Why DTC underwear startup Knickey is rebranding as Subset

DTC sustainable underwear startup Knickey is rebranding itself as Subset as it expands into new categories and looks to woo new customers.

Knix underwear brand removes ad appearing to suggest sexual assault, claims post was accidental

I tried 'em & wasn't paid to Knickey Organic Cotton Underwear Review

Sustainable Underwear Brands and Knickey Review - eco club

List of DTC Clothing Brands

List of DTC Clothing Brands

List of DTC Personal Care Brands

Subset (formerly Knickey) Underwear Review

Knix wants to get people talking with out-of-home » Strategy

Why DTC underwear startup Knickey is rebranding as Subset

Knix surpasses 2 million customers and finalizes their acquisition by Essity, making history for a female founded DTC brand