The latest line in the Cristiano Ronaldo underwear collection is a masterclass in salesmanship and has me questioning my own sexuality.
JKCL Men's Cristiano Ronaldo CR7 Sexy Seamless Stretchable Boxer Underwear Panties Briefs Black M : : Clothing, Shoes & Accessories
Cristiano Ronaldo strips down to his boxers for campaign
Cristiano Ronaldo strips down to his boxers for campaign
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Cristiano Ronaldo flaunts his washboard abs to promote his own CR7 underwear brand
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Elegant underwear - we take a closer look at JBS and Ronaldo's new collection