Control Groups

OverviewMarketing teams typically run various campaigns and journeys to onboard, convert, and retain their users. However, it is hard to measure the efficacy of these campaigns and journeys independently. For example, was the increase in purchases today due to the reminder email we sent last night

Control groups

How Can I Use Control Groups? – Rigor

Random Assignment in Experiments

Have we been doing control groups all wrong? #MRX

Measuring Incrementality with Universal (Global) Control Groups – Data Demystified

Test Group vs Control Group Leanplum a CleverTap Company Test

The Control Group (2014) - IMDb

Comparison between control groups and experimental groups.

Control group in science