Once competitors, Peloton and Lululemon have entered a five-year global strategic deal centered around content and apparel.
Watch Peloton and Lululemon Enter Deal to Share Fitness Content - Bloomberg
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Peloton launches new 'Peloton x Lululemon' collection, what to know
Dion Camp Sanders on LinkedIn: lululemon and Peloton Announce Five-Year Strategic Global Partnership
Lululemon Studio Mirror Community Reacts To Peloton Partnership
Dion Camp Sanders on LinkedIn: lululemon and Peloton Announce Five-Year Strategic Global Partnership
Lululemon strikes deal with Peloton for fitness content, will axe mirror device
Once rivals, now partners: Peloton and Lululemon to collaborate on connected fitness and apparel
Tonal Aiming to Take Over Mirror's Market Share With Trade-in Program for Connected Fitness Product
Lululemon, Peloton to Partner on Fitness Content, Apparel - Bloomberg
Peloton, Lululemon Partner on Content as Mirror Gets the Ax
Lululemon dumps Mirror and signs up with Peloton for digital content – shares jump on the news