Community Decoded: LEGO's Brand Community Strategy

Building a new strategy, top-down and middle-out

Lego Isn't Just for Kids. Here's How to Become an Adult Lego Master.

LEGO online community case study: what benefits do they get? - UserPRO

Decoding the Innovation Puzzle: Four Layers for Strategy in Use

How Notion Grows. What we can learn about product-led and…, by Jaryd Hermann

Community Blog by TokyWoky

Turn Your Customers into Your Community

Community Decoded: LEGO's Brand Community Strategy

What value do brand communities create for the organizations that run them?, by Fabian Pfortmüller, Together Institute

Building with LEGO bricks at the intersection of economics and human behavior, College of Social Science

How Lego clicked: the super brand that reinvented itself, Lego

Community Decoded: LEGO's Brand Community Strategy

Marketing Strategies of LEGO: Building Bricks of Success

Lego's Fortnite Collaboration Is a Masterclass in Fan Engagement

Four lessons for building fandoms, featuring Lego, Lush and NTS