Buy Now Button Colors That Make People Want to Buy

Want to motivate more customers to click on your Add to Cart and Buy Now buttons? See industry stats for the best call to action button colors.
Add to Cart and Buy Now buttons are the main calls-to-action (CTAs) on your website. Everything you do in your store boils down to motivating the visitors to click on these buttons. And when it comes to driving such clicks on your e-commerce site, color can play a significant role. Studies have shown that certain colors evoke particular emotions and influence behavior. So, what colors grab attention or make people want to buy?
Ksenia is a devoted marketer with a special love for writing. She believes that content with several pinches of SEO and social can be a brilliant daily special.
Amasty is a leading provider of feature-rich Magento extensions, robust e-commerce solutions and all-round e-commerce IT services. An official Adobe partner, Amasty has been continuously growing its vast catalog of 300+ powerful Magento extensions since 2009. Amasty’s Improved Layered Navigation has been installed on over 15.3K stores, solidifying its position as a leader in the Magento market.

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Buy Now Button Colors That Make People Want to Buy