Can a utility brand be an emotional brand?

An emotional tech product is a lifestyle product. It doesn’t necessarily solve a problem. It’s there for entertainment. It’s not a product that people need, it’s a product they choose. Think Netflix, TikTok or Instagram.

Brand Marketing: 17 Powerful Ways to Market Your Brand

Emotional Utility Beverage (@drinkeub) • Instagram photos and videos

Brand Value

House of van Schneider

House of van Schneider

Utility, cultural symbolism and emotion: A comprehensive model of brand purchase value - ScienceDirect

What is Emotional Branding and How to Use it Effectively

emotional utility beverage brand system art direction and packaging

What role does brand positioning play in building meaningful difference?

Visualizing the Most Loved Brands, by Generation

Emotional Utility Beverage (@drinkeub) • Instagram photos and videos

Design Archives - House of van Schneider

Relationship between emotional durability, product attachment, and

House of van Schneider

The Brand Quadrant: What It Is and How to Position Your Business! - IH Concepts