How to Build A Billion-Dollar DTC Brand: The Story of Spanx

Spanx is one of the world’s largest direct-to-consumer (DTC) fashion brands. It was founded by the remarkable Sara Blakely. Headquartered in Atlanta, Georgia Spanx is located in more than 50 countries across the globe. It has been one of the leading underwear brands in the world. The company is driven by Sara’s mission: “To help […]

Branders Magazine Issue 25 Preview by Brandersmag - Issuu

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