But did they miss the point?
JD Williams hits back at Victoria's Secret 'perfect body' campaign
Lingerie Brand Hits Back At Victoria's Secret 'Perfect Body' Campaign
Inside Victoria's Secret's Self-Assured Comeback
Victoria's Secret overhauls its fashion show in its latest move to be
Lingerie Brand Hits Back At Victoria's Secret 'Perfect Body' Campaign
YAC Raffle for Giving Tuesday
British fashion brand JD Williams launch their own take on Victoria's Secret's Perfect Body campaign
JD Williams doubles up on spring campaign launches
Fashion Finder Daily Mail Online
Lingerie Brand JD Williams Launches #WereAllAngels Campaign As A Protest To Victoria's Secret Body Stereotypes
Marks & Spencer expands its underwear offering with more inclusive 'New Neutrals' lingerie range