Christian Brothers Brandy modernizes packaging

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Christian Brothers Brandy has a new, premium package reflective of the American brandy’s quality. The refreshed, modern label communicates the quality of Christian Brothers, dating back to 1882, and enhances the appeal of the brand’s core equities, it says. Christian Brothers also debuted the new Endlessly Smooth creative campaign and a revamped website to showcase the new packaging across the Christian Brothers portfolio. The evolutionary label change and new creative focuses on the rich, smooth taste for which the Christian Brothers brand is known, it . . .