Brand identity structure (Aaker & Joachimsthaler (2000). From

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Studying affecting factors on ETKA brand identity based on David

Towards an identity-based brand equity model - ScienceDirect

4 A short version of D. Aaker's brand identity model. (Aaker and

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Andy Susilo LUKITO-BUDI, Doctor of Philosophy, Atma Jaya Catholic University of Indonesia, Jakarta, atmajaya, Faculty of Economics

Andy Susilo LUKITO-BUDI, Doctor of Philosophy, Atma Jaya Catholic University of Indonesia, Jakarta, atmajaya, Faculty of Economics

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