How to Brand Low Hanging Fruit: The Tommy John Story

Tommy John launched in 2008, and the company has grown 2.5 times year over year since 2014 and is expected to exceed $100M in sales this year. Read this story on this disruptive brand to see what they did to make underwear so hypnotizing.

How to Brand Low Hanging Fruit: The Tommy John Story, by David Brier, Slayer of the Mundane, The Startup

Tommy John founders Tom Patterson and Erin Fujimoto - Starter Story

Brand Strategy 101: Why Brands Today Must Awaken Customers to Accelerate Growth

How to Brand Low Hanging Fruit: The Tommy John Story, by David Brier, Slayer of the Mundane, The Startup

Storytelling for Entrepreneurs - Branding and Brand Strategy for Growing Companies

What Really Led to the Death of Sears?

Not Joe Rogan? How to Create a Podcast Brand People Actually Want to Listen To

Brand Strategy 101: Why Brands Today Must Awaken Customers to Accelerate Growth

Storytelling for Entrepreneurs - Branding and Brand Strategy for Growing Companies