GALLERY: Ultimo Bra boss unveils her new weapons: 'real' women to

#xa; Ultimo have unveiled their new campaign - and it looks like it's going to be a "real" success.

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GALLERY: Ultimo Bra boss unveils her new weapons: 'real' women to front new ad campaign - Daily Record

Ultimo boss Michelle Mone flashes her bra on ITV's Good Morning Britain

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Ultimo boss Michelle Mone flashes her bra on ITV's Good Morning Britain

GALLERY: Ultimo Bra boss unveils her new weapons: 'real' women to front new ad campaign - Daily Record