Over the last 30 years, the average bra size has expanded from a 34B to a 34E, according to a new study from bra retailer Intimacy. Besides possibly obvious reasons, such as plastic surgery or weight gain, I decided to dig a little deeper and find out the real reason women are buying larger bras. It turns out one woman can be credited with the initial boost in bra education, and that's Oprah Winfrey. In 2005, she devoted an entire show to helping women find the best-fitting bra and since then the industry has exploded. According to Kate Terhune, public relations and marketing manager for Intimacy, the bra biz grew by $700 billion in just one year following that show. Kate said women would wait six hours just to be properly fitted with a bra. "More woman actually know what bra size they are wearing now," said Kate. "It's not necessarily that women's breasts are growing. I mean, diet and exercise play a part in it, but women are just more educated and have more options." This study follows the news of Jockey introducing a brand-new bra sizing system that focuses on breast volume and shape, not just bust size.
Over the last 30 years, the average bra size has expanded from a 34B to a 34E, according to a new study from bra retailer Intimacy. Besides possibly obvious reasons, such as plastic surgery or weight gain, I decided to dig a little deeper and find out the real reason women are buying larger bras. It turns out one woman can be credited with the initial boost in bra education, and that's Oprah Winfrey. In 2005, she devoted an entire show to helping women find the best-fitting bra and since then the industry has exploded. According to Kate Terhune, public relations and marketing manager for Intimacy, the bra biz grew by $700 billion in just one year following that show. Kate said women would wait six hours just to be properly fitted with a bra. More woman actually know what bra size they are wearing now, said Kate. It's not necessarily that women's breasts are growing. I mean, diet and exercise play a part in it, but women are just more educated and have more options. This study follows the news of Jockey introducing a brand-new bra sizing system that focuses on breast volume and shape, not just bust size.
Oprah Winfrey Reveals Why She Left WeightWatchers Board Position
These 10 Women Prove You're Probably Wearing the Wrong Bra
Oprah Winfrey Shows Off Weight Loss At Movie Premiere: Photos
Bra - News, Tips & Guides
Britney Spears May Sit Down For Tell-All Oprah Winfrey Interview
What Is the Average Breast Measurement?
18 Most Comfortable Bras of 2024 for Support and Lift
18 Most Comfortable Bras of 2024 for Support and Lift
As seen in O, The Oprah Magazine - the groundbreaking Panache Sports bra is designed to dramatically reduce movement in all directions, provide
High Impact Underwire Sports Bra
These 10 Women Prove You're Probably Wearing the Wrong Bra
What Is the Average Breast Measurement?
O' is for Oprah - POLITICO
The Bra Revolution