Bodyform advert replaces blue liquid with red 'blood' - BBC News

Bodyform has ditched the blue liquid, saying it wants to confront the taboos about periods.

Bodyform #Bloodnormal campaign - Bodyform uses red 'blood' in advert for the first time

Bodyform advert replaces blue liquid with red 'blood

Bodyform highlights insomnia during periods in latest major campaign by AMV BBDO, Advertising

First ever ad to feature period blood has dropped

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Hannah Shields (@hannahEshields) / X

It's time to start communicating menstruation properly and shift societal norms. Period.

Boxoffice-July.09.1949

Billie's New Campaign Shows Real Pubic Hair, And We're Here For It.