Bluebella reveal breast size increases over 50 years

Researchers have analysed government statistics to identify the average breast size for each decade and put changes down to better diet and fitness, as well as cosmetic surgery.

My M-sized boobs won't stop growing because of a rare condition

Bluebella lingerie stages massive Zoom runwalk show as 200 women take to their home catwalk during lockdown

Rafaela Bra Yellow Iris – Bluebella - US

Changing Shape of Women – Bluebella

Women's bra sizes have skyrocketed in the last 60 years - see how they've changed decade by decade

Natori Women's Truly Smooth Smoothing Strapless Contour, Black, 32B at Women's Clothing store

Average bra sizes rise from 34B to 36DD but experts split over whether cause is obesity or fashion

Emily Bendell, Founder & CEO

You Can Buy Chic, Luxurious Lingerie For Under $100