Can Sweaty Betty and Beyond Yoga take on Lululemon? - RetailWire

Can Sweaty Betty and Beyond Yoga take on Lululemon? - RetailWire

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Wolverine Worldwide last week acquired Sweaty Betty and Levi Strauss agreed to purchase Beyond Yoga as both enter the burgeoning women’s activewear category. Do the acquisitions of Sweaty Betty by Wolverine Worldwide and Beyond Yoga by Levi Strauss make strategic sense?

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