Belief or Understanding: Why Can't Startups Have Both? — The Titanic Effect

My first job out of college was working at a consulting firm called Markowitz & McNaughton Inc. (MMI) in the DC area. We did primary market research for our clients, mostly Fortune 500 and similar international firms. Essentially, this meant calling customers, competitors, suppliers, and oth

This site supports a book, The Titanic Effect: Successfully Navigating the Uncertainties that Sink Most Startups. In this book, we explore the set of human, technical, and market factors that combined to result in the sinking of the Titanic, one of our most tragic historical maritime disasters. We draw on lessons learned, as well as case studies of successful and failed businesses, to show similar patterns for entrepreneurial ventures–and how hidden debts accumulated early in the life of even the most promising startup can subsequently sink them. We then offer suggestions for the entrepreneur on how to identify and manage these hidden debts.

Titanic Secrets and Little-Known Facts

Missing Submersible: Rescuers Detect 'Underwater Noise' in Search Area and Redirect Efforts - The New York Times

How The Titanic Changed The World

Why Titanic's first call for help wasn't an SOS signal

Lost Titanic Sub Maker: 'Innovation' Was Why Vessel Wasn't Classed

Titanic Syndrome: Why Companies Sink and Reinventing in Crises

Titanic Syndrome: Why Companies Sink and Reinventing in Crises

Missing Titanic submersible live updates: Coast Guard believes

OceanGate Expeditions to send citizen crews to Titanic in 2023

Why Does a Virginia Court Oversee the Titanic Shipwreck? - Washingtonian