The mascots were intended to let white consumers indulge in a fantasy of enslaved people as submissive, self-effacing, loyal and contentedly pacified.
Aunt Jemima, Uncle Ben and the Cream of Wheat mascot, Rastus, feed into stereotypes of enslaved domestic servants in the pre-Civil War South.
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Pod Save the People
Did Uncle Ben really remove the black man on the face of every package? How is having a black mascot racist? Wasn't he the one who made the recipe for the rice
身份的挣扎——非裔美国人- 知乎
Aunt Jemima and Uncle Ben's, Rooted in Racist Imagery, to Change - WSJ
身份的挣扎——非裔美国人- 知乎
Aunt Jemima's Instagram, Twitter & Facebook on IDCrawl
Aunt Jemima's Instagram, Twitter & Facebook on IDCrawl
Aunt Jemima and Uncle Ben's, Rooted in Racist Imagery, to Change - WSJ
Aunt Jemima and Uncle Ben deserve retirement. They're racist myths of happy Black servitude.
Aunt Jemima and Uncle Ben deserve retirement. They're racist myths of happy Black servitude.
Why are a lot of White so against changing the design of things like Uncle Ben's while at the same time saying it's not racist? Why not make 'Ben' an older White
Aunt Jemima and Uncle Ben deserve retirement. They're racist myths of happy Black servitude.