Asda trials first loyalty scheme with George Rewards

Asda trials first loyalty scheme with George Rewards. Launch continues shift in strategy away from price promotions to a more data-driven marketing approach

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KFC marketing chief heads to checkout for top Asda job - DecisionMarketing

loyalty card Archives - DecisionMarketing

Asda data insight platform targets shoppers and brands - DecisionMarketing

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Asda expands loyalty scheme to combat 'tough times' - DecisionMarketing

loyalty card Archives - DecisionMarketing

loyalty card Archives - DecisionMarketing