Victoria's Secret acquires Adore Me for $400 million to fuel comeback

The acquisition will allow Victoria’s Secret to tap into Adore Me’s digital fluency and Gen Z consumer base as it navigates a rebranding and comeback attempt.

Victoria's Secret to buy Adore Me, an online lingerie startup with a Bucharest-based IT team

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Victoria's Secret Acquires Adore Me

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Victoria's Secret acquires Adore Me in a US$400m deal - Just Style

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